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5 Ways of Using Direct Marketing

Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, ...

By: William Dupree

Tricks to sell your product

The whole idea of the marketing and sales is to play with the psychology of t...

By: Barry McKillip

Know the Difference Between Marketing and Selling

As we think about how to improve our marketing it helps to define our activities so we use the right tool for the right job. (Use the wrong tools in the wrong way and you can wind up wasting a lot of time, energy and money...

By: Kevin Stirtz

ROYAL OAK, Mich. - Visitors to the Detroit Zoo can hear many sounds coming from lots of animals, but they won't be hearing much from the zoo's 40 golf carts much longer.

FLINT HILLS, Kan. a ' Kansas and Oklahoma are working together to promote the rural heartland to foreign media and tourists.

It's a simple pleasure, but Xu Beilu savors it daily: gliding past snarled traffic on her motorized bicycle, relaxed and sweat-free alongside the pedal-pushing masses.

If you're cash-strapped and banking on frequent flier miles to make a last-minute summer vacation possible, you may be disappointed.